About Us

Established in 1992, Gordon Smith quickly became a staple in the Australian fashion landscape. Since being acquired by Brands For Us in 2016, the brand has been reimagined with a contemporary look and feel while staying true to its heritage. Designed in-house with the modern, classic woman in mind, Gordon Smith is where good design meets refined individualism. We believe that a great outfit begins with quality basics, unique prints and beautiful fabrics—blending tradition and imagination to create a modern take on classic style. With a love for the unexpected, attention to detail, and a clever mix of textures and silhouettes, Gordon Smith continues to deliver fashion that fits the way you live.